The Communicative Approach is an idea that to learn English successfully, you have to communicate in the language, in meaningful situations, in order to see the value of your work. The communicative approach is a tried and test method for helping a student to acquire valuable communicative English skills, which they see true value in.

When a student is involved with real life communication, which is also meaningful to them, they see value in their work. This can help a student to develop a natural approach to language learning and vocabulary acquisition moving forward, outside from studies.